Nutraceutical
Definition: nutraceutical
nutraceutical: nutraceutical, noun same as functional food. Nutraceuticals are foods that provide health benefits beyond basic nutrition, often containing bioactive compounds that promote well-being. Farmers can benefit from growing crops with nutraceutical properties, tapping into the growing market for health-conscious consumers. By producing nutraceutical crops, farmers can diversify their product offerings, command premium prices, and contribute to public health. Understanding market trends and consumer preferences can help farmers successfully enter the nutraceutical market and enhance farm profitability.